Advertising & Design

Experiential Learning Profile

The advertising and design industry is charged by its clients to produce creative and effective solutions to the commercial imperatives on which it survives and prospers. Our design programmes strive to provide an overarching structure for vocationally oriented careers, which are studio-based, practical, visual, and aesthetic in nature. Students will be exposed to current industry practices both in advertising and design-related areas, in the hope of preparing them for the competitive workforce within the advertising and design industry. These programme aims to prepare and streamline students with clear career direction in advertising and design-related industries, with the necessary competencies. To enhance our students’ development and skills, we practice project based learning teaching pedagogy whereby industry partners would adapt our classes and become students’ clients.


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