Capstone – Project

What CSR opportunities do large Wisconsin companies want in 2020?

A Collaboration Between

Engagement Synopsis

1) To employ industry research to distill the most prominent commonalities within Wisconsin-based Fortune 1000 companiesÔÇÖ corporate social responsibility efforts.
  • What traits occur most commonly among nonprofits they choose to partner with?
  • What are common characteristics of the programs to which they devote the greatest financial support?
  • What kinds of programs would they like to support that they have not yet come across?
2) To develop a corporate engagement strategy that responds directly to what these companies are seeking.
  • Become well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, and identify the most promising opportunities given the trends uncovered in step 1.
  • Additionally, identify any CSR market segments that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.
HOST VENUE ADDRESS
  • American Cancer Society, N19W24350 Riverwood Dr, Waukesha, WI 53188
REQUIRED PREREQUISITES
  • N/A. Project should be approachable and achievable for any MBA candidate.
LEARNING OBJECTIVES
  • To gain a more holistic understanding of the symbiosis between Wisconsin Fortune 1000 companies and nonprofit organizations.
  • To research and identify the most common characteristics of nonprofit programs supported by Fortune 1000 companies in WI.
  • To analyze the programs and engagement strategy of the American Cancer Society, identify strengths and weaknesses, and develop a strategy to grow and deepen CSR engagement with Fortune 1000 companies statewide.

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