Capstone – Project

Using Data to Advance Mission

A Collaboration Between

Engagement Synopsis

In October 2017, the then-president fired the then-principal. Two weeks later the president resigned. This was literally the week after the Napa fires of 2017. The Trustees asked David Holquin to return to the school (he worked at Justin-Siena from 2004-2015) as president. There were many changes that happened in that short period of time: in the spring of 2015 the school had 671 students, and in January 2018 the school had 580. At the same time as healing needed to happen, so did a redesign of the way the school operated and a refocus on Mission was needed. A community wide strategic planning process and plan happened in April - June 2019, and now we go from planning to action. But the challenge is to what end? How does the school measure the effectiveness of our marketing efforts beyond enrollment? We have created a long-term financial plan for 7 years, and the plan, thankfully, is being smashed because of our good efforts (we are three years ahead of where we thought we would be). Is a surplus the only measure of financial success? We also have a ton of student data and do very little with it. While the new president has created a data stewardship committee, what might a data dashboard do for us and what system do we need to create to make it easier for us to implement and inform decisions? In other words, Justin-Siena hopes to have passionate and strategic thinkers help us use data to inform our marketing, financial, and strategic objectives. And ultimately develop a culture that uses data to make decisions.  


  • 4026 Maher Street, Napa, CA 94558


  • Familiarity with schools and nonprofits being different than for profit businesses
  • Interest in developing a system that can impact
  • An understanding of the importance of Mission, Culture, Heritage, and Catholic identity
  • Pre-reading and the mental agility to cut through noise to get to root causes


  • Students will be able to create a data dashboard to help the school inform its decision making
  • Students will understand how financial, marketing/enrollment, and strategic decisions impact the culture and future of an organization
  • Students will be able to integrate theory and practice
  • Students will develop metrics that help the institution prioritize programs and personnel (what to offer and what not to) to benefit student success

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