Capstone – Project

Total Addressable Market Analysis for New Sales Region

A Collaboration Between

Engagement Synopsis

Velocity Global is one of the fastest-growing private companies in the US. We were # 4 on the Inc 5000 2018 list and # 185 in 2019. Velocity Global's primary purpose is to allow companies to seize business opportunities outside of their geographic footprint through our International PEO service. The company has been operating in the European market for about 1 year but has yet to perform a Total Addressable Market Analysis. This is a great opportunity to come in and analyze the European market and provide analysis/data on the size of the opportunity.

HOST VENUE ADDRESS

  • 3858 Walnut Street, Ste 107, Denver, CO 80205

REQUIRED PREREQUISITES

  • This project is open to all students, but previous experience with the Big 4, i-Banking, and professional services a big plus.

LEARNING OBJECTIVES

  • If successful the students will learn in-depth how to provide a TAM analysis and be able to decipher how a high growth company like Velocity Global can utilize that data to capitalize on the market.

Company Information

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Website

Company Overview

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Industry Mentors

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Course Info & Engagement Details

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Engagement Format -
Course
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Company Time CommitmentN/A
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Relevant Topics

Academic Mentors

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Students

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Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

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