Capstone – Project

Ringing the NYSE Bell: ETF Issuer

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Engagement Synopsis

Marketing/PR & Communications: Analysis for external distribution: *Concrete deliverable, team can accomplish in their alloted time Linkedin/Twitter distribution *Shorter than a white paper, blog post/Linkedin length *Alternative medium (i.e. video) also an option Topic: Precious metals ETF market landscape * Deep dive into all ETFs in this product category * We have data sources and can share Sales & Business Development: Highly variable depending on where in the deal process we are There may be the opportunity to participate in interactions with service providers Competitive analysis: Growth strategies employed by new ETF issuers Part 1: Competitive analysis of other firms at our stage (i.e. GlobalX) and what growth and distribution strategies they employed to build their first few billion in assets Part 2: Competitive analysis of asset growth in ETF product launches Distribution strategies affect ETF asset growth rates

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