Capstone – Project

Replicate Success in New Regions

A Collaboration Between

Engagement Synopsis

Hurry Home needs help preparing for expansion and replicating the success they ave experienced in South Bend, Indiana. They are looking to develop a rubric that they can use to prioritize new markets and regions for expansion. They expect that this will include a competitive analysis with focus on similar business models to learn what has been most successful when scaling this type of real estate financing solution elsewhere in the country. They would like help identifying the ideal location for expansion based on the need for this type of financing and the presence of demand/opportunity zones. Example metrics to consider for the analysis are demographics, pricing, and turnover. Ultimately, the company wants a help defining a growth strategy based on your preliminary research of ideal regions to launch. After you select the ideal new region, Hurry Home would like assistance assembling a preliminary launch and marketing strategy so they can begin taking advantage of the opportunity this year. Students who enroll in this course will:

Gain experience defining a real startup expansion strategy considering limited resources
Assess opportunities to replicate success in new regions
Build a formal launch plan to take advantage of opportunity in new region
Work with a social enterprise that directly impacts the lives of people in their schools city
Explore creative ways to market to an under-served demographic

Prerequisites: This opportunity is open to everyone, especially those who appreciate and want to learn more about the Real Estate Finance market. Any previous experience administering market research, creating growth strategies, and/or developing marketing plans is a plus. PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This Interterm Immersion will be based in South Bend, Indiana. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under Travel Reimbursement Details at the front of this document.

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