Capstone – Project
Market analysis for mission driven healthcare enrollment company
A Collaboration Between
BeneStream assists company and union populations with public health benefit enrollment (Medicaid and CHIP). We believe that an MBA student could dig in to the opportunity landscape through market analysis to determine the professional sectors where people are most likely to be both employed AND Medicaid eligible. Our services provide a win-win opportunity for companies and their employees, and we believe there is opportunity to expand these benefits.
HOST VENUE ADDRESS
- BeneStream Headquarters: 220 East 23rd St Suite 605 New York NY 10010
REQUIRED PREREQUISITES
- A passion for our mission of expanding affordable health coverage to working Americans.
LEARNING OBJECTIVES
- The student will learn how to prepare a market analysis
- The student will gain deeper understanding of the impacts of the Affordable Care Act (Obamacare), especially for American workers
- The student will know how to prepare a sales team for growth and scale
- The student will gain an understanding of business development lead generation and sales funnel strategy
Company Information
Company Overview
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Course Info & Engagement Details
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Program Timeline
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