Capstone – Project

Outsourced Elementary Curriculum Provider Competitive Analysis

A Collaboration Between

Engagement Synopsis

In the last year, Practice Makes Perfect has entered the year-round student support services market (i.e. Saturday Academy programs, After school enrichment programs, Intensive Tutoring during the day and after school, push-ins and pull-outs, etc.) and is interested in learning about others who are in the space to best position its services and maximize the opportunity. The ideal outcome of the project would be to provide PMP with a strong and differentiated go-to-market strategy to propel the organizationÔÇÖs long-term success. Students who enroll in this course will:
  • Describe how a social enterprise navigates city bureaucracy to serve low-income students and families.
  • Analyze the internal and external forces that influence the triple bottom line for a small education company.
  • Experience the inner-workings of low-income public schools across some of NYCÔÇÖs most disadvantaged neighborhoods.
  • Create a marketing strategy for an education company working with some of the U.S.ÔÇÖ most vulnerable populations.┬á
Prerequisites: This opportunity would be most ideal for students interested in learning more about educational programming geared for low income families. Students should have taken an intro marketing and accounting class. Marketing and finance concentrations preferred. Proficiency with Microsoft Office is required. PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á

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