Marketing Strategy for Property Investors and Landlords

Our company is pivoting how we acquire housing inventory to offer to our prospective buyers. We are looking for landlords and property investors who have houses that are move-in ready. Instead of renting them out with the conventional model (rent for 7-10 years and then sell for cash to another investor), they can sell them through our platform to earn higher returns and reduce their effort. For this project, we want to work with students to develop customer personas and define segmentation within this demographic (landlords & property investors),  to identify potential channels and to reach them through, and to build a draft version of a potential sales funnel.

HOST VENUE ADDRESS

• We have offices in Vested Interest, a mixed use space converted from a dry cleaning warehouse.┬á The building is located at 251 E Sample St, South Bend, IN 46601

REQUIRED PREREQUISITES

• There are no required prerequisites, but experience in marketing especially with a focus on the target demographic we described above would certainly be beneficial

LEARNING OBJECTIVES

• Students will learn about a large segment of the US housing market that is typically overlooked
• Students will get experience with real estate market research, focusing on a large segment of property investors
• Students will get experience building a marketing plan including conducting user research, segmenting customer groups, designing A/B experimentation, and developing channels