Capstone – Project
Marketing Strategies to Increase Enrollment (sourced by Alice)
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The southeast valley of the Phoenix, Arizona is booming with new homes and businesses, attracting new families into the area. Yet, Seton Catholic Preparatory struggles to attract and retain students. Seton Catholic is a nationally recognized blue-ribbon school of excellence with a rich 65-year history in the community. Previous marketing efforts failed to increase enrollment and the school needs to identify effective and efficient ways to attract new students and meet their needs once enrolled.
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