Capstone – Project
Industry Research and Data Analysis – Go to market strategy from investor lease & compiling investor lists and contact info
A Collaboration Between
Organization
Kinvolved is the leading services and software organization galvanizing students, parents, teachers, leaders, and community members around a shared goal: To increase student achievement by eradicating chronic absenteeism. We take a holistic approach to fighting chronic absenteeism, combining technology tools and human interventions to change the deeply ingrained behaviors and external factors affecting student attendance. As we prepare to enter a new round of fundraising, we are enlisting your help preparing a unique and effective value proposition that will be most meaningful to potential investors.
Company Information
Company Overview
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Course Info & Engagement Details
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Relevant Topics
Growth Strategy
Research & Development
Students
There are currently no students assigned.
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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March 22, 2021 - Deep-dive into Kinvolved's portfolio of product, services, and customers
- What products and services do they offer? How well are each of their products/ services performing?
- Who are their target customers?
- What is the scope of their coverage?
- What is their current pricing strategy? What does their pricing model look like?
- What channels do they use to reach customers?
- How do they market their services/products? What is their messaging?
- How do customers perceive their product design, quality, and price?
Suggested Deliverable:
Produce an overview deck to present internally based on your understanding of the company. This internal exercise is to ensure everyone is on the same page and understands the business model before moving on to more critical areas of the project. Please be sure to raise any questions that arise as a result of these discussions.
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March 23, 2021 - Competitor Analysis
- Who are Kinvolved’s key competitors relative to the products/services offered?
- What are their product offerings and pricing? What pricing strategies do they utilize?
- Who are their target customers?
- How do they market their comparable services/products? What is their messaging?
- How do customers perceive Kinvolved’s competitor’s product design, quality, and price?
- What are the strengths of Kinvolved’s competitors’ products/services?
- What are the weaknesses or limitations of Kinvolved’s competitors’ products/services?
Suggested Deliverable:
Competitor Analysis Matrix/Report
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March 24, 2021 - Research Potential Investors
Conduct research (e.g. published lists of individuals and firms) to identify individuals and firms that have invested in:
- the target sector
- the stage of Kinvolved’s development as a business
- population served/K-12
- has other complimentary investments
- mission driven
- knowledge of target industry
Research their investment criteria and learn about investors that may be interested in this opportunity.
Suggested Deliverable:
List of potential investors – individual and firms
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March 25, 2021 - Develop Value Proposition Statement and Pitch Deck
- How is Kinvolved differentiated from competitors/other providers?
- What benefits/advantages/strengths does Kinvolved provide? How do they do it uniquely well? How does what they do well match the interests of potential investors?
- How can Kinvolved leverage and communicate these strengths to potential investors?
Suggested Deliverable:
Value Proposition Pitch Deck
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
There are currently no supervisors assigned.