R&D cost is the biggest spend for companies, specially in tech sector. How much should a firm invest in R&D in markets where it has high/ medium/ low market share. Create a model to have a benchmark that gives a comparative relationship between market share and R&D spend
HOST VENUE ADDRESS
- Applied Materials, 974 E Arques Ave, Sunnyvale, CA 94085
REQUIRED PREREQUISITES
- Some understanding of Semiconductor Equipment manufacturing industry
- Knowledge of Applied materials and its competitors (Business, Market Share, Revenues, Gross Margin, Operating Expenses and Net Income)
- Analytical decision modeling
LEARNING OBJECTIVES
- Inside of executive decision making process
- Learn how to allocate limited resources based on market positioning
- Create a benchmarking model for businesses to adopt
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