Capstone – Project

Industry & Market Research

A Collaboration Between

Engagement Synopsis

R&D cost is the biggest spend for companies, specially in tech sector. How much should a firm invest in R&D in markets where it has high/ medium/ low market share. Create a model to have a benchmark that gives a comparative relationship between market share and R&D spend

HOST VENUE ADDRESS

  • Applied Materials, 974 E Arques Ave, Sunnyvale, CA 94085

REQUIRED PREREQUISITES

  • Some understanding of Semiconductor Equipment manufacturing industry
  • Knowledge of Applied materials and its competitors (Business, Market Share, Revenues, Gross Margin, Operating Expenses and Net Income)
  • Analytical decision modeling

LEARNING OBJECTIVES

  • Inside of executive decision making process
  • Learn how to allocate limited resources based on market positioning
  • Create a benchmarking model for businesses to adopt

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