Capstone – Project

Increase Sponsoring Organizations and Paid Memberships

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Engagement Synopsis

The Arc of Philadelphia needs help increasing their traction in two key areas: number of paid members and sponsoring organizations.┬á They need help assessing best practices of how other community centers leverage the private sector for support with endeavors. They want assistance better attracting interest from commercial private-sector businesses.┬á The Arc programs typically leverage volunteer and financial support from local private enterprises. TheyÔÇÖre looking to add 10 new sponsors to the list through a creative marketing campaign that showcases the benefits and helps to convert interest into action.┬á One of their additional goals is to increase their paid membership by 25% over the next year. TheyÔÇÖre looking for help with marketing strategies and tactics to attract the population they serve, which has traditionally been members of their community that are living with intellectual disabilities.┬á Students who enroll in this course will:

Devise a strategy to increase community awareness in a non-profit social program
Understand the complexities of converting interested private sector parties into sponsors of non-profit activities
Learn more about the importance of focusing on development strategies as a non-profit
Craft a sales and marketing plan to increase formal memberships
Learn more about strategic planning for a mid-size non-profit with regional chapters and a national reach.

Prerequisites: This opportunity is open to everyone, especially those who appreciate and want to learn more about community development and populations with developmental disorders.┬á PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in Philadelphia, PA. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á

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