Capstone – Project
Helping Fast Casual Cuban Concept Further Increase Suburban Store Traction
A Collaboration Between
Through an analysis of competitors, similar fast-casual restaurant concepts, and Colada ShopÔÇÖs current performance, theyÔÇÖre looking for help ideating to increase traction at their Sterling, VA sub-urban location. Your marketing strategy and plan should take into account the demographics in the region and the current customer architypes. Colada Shop expects that youÔÇÖll be able to gather data efficiently and convert that data into valuable insights for their executive team. TheyÔÇÖre particularly interested in learning more about their current audience and reach and barriers for individuals and businesses in the area when it comes to visiting their location. TheyÔÇÖre open to a variety of different types of promotions and changes to their menu if it will result in increased traction.┬á┬á
 Students who enroll in this course will:
- Understand the challenges of scaling up fast-casual restaurant concepts in new markets.
- Develop a plan for increasing traction within the local ecosystem around suburban location.
- Be able to convert qualitative customer interviews and customer surveys into KPIs and meaningful data to be used by business leaders.
- Grasp the nuances and implications of suggesting different types of promotions and marketing campaigns designed to help restaurants gain traction.
Company Information
Company | Colada Shop |
HQ | D.C. |
Revenue | Unlisted |
Employees | Unlisted |
Stage | High-Growth Startup |
Hiring Potential | N/A |
Website | https://www.coladashop.com/ |
Company Overview
Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.
Course Info & Engagement Details
School | - |
Engagement Format | - |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | N/A Per Week |
Company Time Commitment | N/A |
Duration | N/A |
Relevant Topics
Students
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Program Timeline
Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
Project Resources
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Industry Mentors
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Academic Mentors
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