Go to market strategy for a relatively new product/service/program

The Inspired Performance Group is a company that has developed a therapy/treatment program we call TIPP (The Inspired Performance Program). The program treats people with trauma-related issues as complex as PTSD to people simply looking to remove mental blocks to achieve higher levels of performance and mental clarity. The program is a unique therapy delivered face to face (one on one or audience), and online. We are operationally lean with very little process or operational integrity. The science is sound and proven and our testimonials are powerful and inspirational. We would like to build a go-to-market strategy to scale the business significantly and also understand the operational needs in anticipation of the expansion

HOST VENUE ADDRESS

• Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

• Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

• If successful, what will the students learn?