Future Strategy for the Vermont Catholic Charities Residential Care Homes

Vermont Catholic Charities, Inc. (VCCI) is a statewide social service agency which has been providing services to individuals and families since 1929. ┬áThe agencyÔÇÖs largest program is operating four residential care homes which represents approximately 80% of its revenue and expenses.┬á As Vermont continues to age, residential care housing will be needed to meet the needs of this growing population.┬á As such, more businesses have entered this market contributing to more competition.┬á Given this, there is much at stake to maximize sales (occupancy) to support and exceed expenses.┬á VCCI is hoping to leverage Notre Dame MBAs to evaluate the competitive landscape and market trends, determine if there are product/service gaps, and understand consumer perception and brand awareness of the homes. The end-goal is to produce a product and marketing strategy deck, including a market analysis to improve overall census and payer mix.

HOST VENUE ADDRESS

• Vermont Catholic Charities' office is located at 55 Joy Drive, South Burlington, VT┬á 05403

REQUIRED PREREQUISITES

• Familiarity with health care or senior housing is helpful, but not necessary
• Interest in competitive analysis/market research
• Interest in brand awareness/perception

LEARNING OBJECTIVES

• Students will know how to prepare and present a market strategy deck
• Students will learn about the different levels of nursing care/housing options for older adults
• Students will explore the complexities of elder care and State regulations along with the challenges of a sustainable financial model in this business environment.