Capstone – Project

Establish Pricing Strategy for Digital Naturalization App

A Collaboration Between

Engagement Synopsis

The Immigration Advocate Network is in need of a pricing strategy for its hallmark online naturalization product Citizenshipworks. With Citizenshipworks, you can self-screen for eligibility, complete all your naturalization paperwork, and connect to virtual or in-person legal assistance. To accomplish this, students will engage in market research to get up-to-speed on similar products available in the market, the pricing scheme they use, and the process they use to accomplish their goals. After establishing a comprehensive pricing strategy, Citizenshipworks is looking for help establishing revenue projections based on attainable sales numbers.  Students who enroll in this course will:
  • Perform a competitive analysis, price a digital product, and develop revenue projections.
  • Learn about immigrant services, naturalization products, legal technology, and related fields.
  • Be able to work alongside digital strategists, immigration attorneys, product managers, and developers.
Prerequisites: This opportunity would be best suited for students with: 
  • Experience in business development, finance, or strategy consulting.
  • Experience in market analysis, revenue modeling, and pricing helpful.
  • Experience with digital products, marketing, and/or legal services strongly encouraged.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á

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