Capstone – Project
Development of Marketing Plan and Foundation and Corporate Fundraising Strategy and Planning
A Collaboration Between
Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program specific fundraising.  For marketing, we hope to develop a more effective website and marketing campaign.  For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.
HOST VENUE ADDRESS
- 1090 E. 8th Street, Reno, Nevada 89512
REQUIRED PREREQUISITES
- CSA will provide relevant organizational background.
- Interest or experience in marketing, nonprofit administration, or fundraising would be of benefit.
LEARNING OBJECTIVES
- Students will learn about marketing for nonprofits, including some of the unique challenges nonprofits face such as budgetary restrictions and best practices for utilizing limited funds.
- On the fundraising side, the students will learn about targeted campaigns, identifying potential foundations or corporate sponsors aligned with a particular program or organization type, and practices for developing marking materials for targeted campaigns.
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Course Info & Engagement Details
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