Capstone – Project

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Development of Marketing Plan and Foundation and Corporate Fundraising Strategy and Planning

A Collaboration Between

Engagement Synopsis

Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program specific fundraising.  For marketing, we hope to develop a more effective website and marketing campaign.  For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.

HOST VENUE ADDRESS

  • 1090 E. 8th Street, Reno, Nevada 89512

REQUIRED PREREQUISITES

  • CSA will provide relevant organizational background.
  • Interest or experience in marketing, nonprofit administration, or fundraising would be of benefit.

LEARNING OBJECTIVES

  • Students will learn about marketing for nonprofits, including some of the unique challenges nonprofits face such as budgetary restrictions and best practices for utilizing limited funds.
  • On the fundraising side, the students will learn about targeted campaigns, identifying potential foundations or corporate sponsors aligned with a particular program or organization type, and practices for developing marking materials for targeted campaigns.

Company Information

Company
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

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Course Info & Engagement Details

School-
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time CommitmentN/A Per Week
Company Time CommitmentN/A
DurationN/A

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