Capstone – Project

Develop a Marketing Plan As Part of Strategic Planning Process

A Collaboration Between

Engagement Synopsis

Quixote Center was founded in 1976 as a multi-issue social justice center in the Catholic social justice tradition. The Center has a very loyal donor base that has sustained the organization but the donor network has contracted in recent years. Over the next several months, the plan is to have a board-level mission discussion and then to develop an organization-wide strategic plan. As part of that process, we would like to consider how to engage new constituents and think at a deeper level about who we would like to engage - in short, a marketing plan for the Center for at least the next year with some suggestions over the next 5 years.

HOST VENUE ADDRESS

  • 7307 Baltimore Ave., Suite 214, College Park, MD 20740

REQUIRED PREREQUISITES

  • Some knowledge of non-profit donor market analysis would be valuable.

LEARNING OBJECTIVES

  • Develop an understanding of non-profit donor segmentation and cultivation.
  • Identify untapped constituencies or expansion opportunities and suggest approaches to engagement of those groups.
  • Consider social enterprise revenue strategies, such as impact investment, and analyze whether there are potential opportunities of this sort and how such opportunities might also be marketed.
  • Identify potential gaps in skill sets, technology platforms, or other areas where the organization might strategically invest to advance marketing goals.

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