Capstone – Project

data analytics tracking for new messaging and capital campaign project

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Engagement Synopsis

As a newly hired VP of Advancement for Mel Trotter Ministries after 25 years of corporate sales and consulting, I am working with an internal team of (7) and an external marketing company. Collectively, we need to quickly understand the breakouts of incoming dollars, i.e. donors, corporations, etc. against the backdrop of new messaging and a 2020 $13m capital campaign effort. We'll need research parameters established, as well as data tracking and metrics. Additionally, all signs are pointing towards a recession, so there will also be value in looking at past recessions to see what types of donor giving were most/least affected. Objectives are to keep the team and the ministry on track as well as have enough visibility to make any necessary messaging changes real-time.

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