Capstone – Project

Create a Playbook to Launch Operation Dream Screens

A Collaboration Between

Engagement Synopsis

Operation DREAM provides developmental opportunities and mentoring support for over 250 boys and young men primarily of color, from kindergarten through high school, who need positive role models. Our programs are designed around the founding values of DREAM: Discipline, Respect, Education and Appreciation through Mentoring and respond to the needs of the youth. Programs include enrichment activities on Saturdays; tutoring support through academic collaborations on Sundays; workforce development training through Operation Work; athletic opportunities; and fun summer activities.

As a revenue-generating affiliate of Operation DREAM, Operations Dream Screens is newly established enterprise that offers program participants first-hand experience running a silk screening business.  Responsible for the day-to-day operations of the company, participants gain invaluable experience in leadership and entrepreneurship, expand their social and economic mobility, and are empowered to create their own solutions to their most pressing challenges. BizStarts is looking to you to develop a playbook for getting Operation Dream Screen off the ground and headed toward success.

Company Information

Hiring PotentialN/A

Company Overview


Course Info & Engagement Details

Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time CommitmentN/A Per Week
Company Time CommitmentN/A

Relevant Topics


There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • February 14, 2021 - Develop Playbook for Launching Dream Screens

    • What does Dream Screens need to do to get the operation up and running?
    • What strategies do you recommend for building the customer base?
    • What are the next steps?

    Suggested Deliverable:

    Playbook and presentation

  • March 22, 2021 - Customer & Partnership Discovery


    • Who are their potential customers? What do they do?
    • Where/how can Dream Screens reach them?
    • What kinds of silk screen printing services and products are they interested in? What do they want?


    • What opportunities are there for developing partnerships?
      • What is the most valuable problem that can be solved with partnerships?
      • How can existing networks (board of directors, associates) be leveraged to identify and capitalize on opportunities?
      • How does the company’s mission and vision create unique opportunities for partnerships?

    Suggested Deliverable:

    Customer and Partnership Discovery Report and Presentation

  • March 23, 2021 - Research and purchase the necessary equipment, supplies, and other needs for a silk screening start-up

    • What equipment does the company already have?
    • What equipment and supplies should the company purchase to provide basic silk screening services/products ? (e.g. software programs, printing press, dryer, etc. cleaning chemicals, inks, etc.)
    • What equipment and supplies should be considered to perform advanced techniques and provide enhanced services to customers, particularly given the results from the customer discovery?
    • What is the estimated costs of the equipment and supplies (including shipping)? Where do you suggest they purchase these supplies?
    • Is there any equipment or facility enhancements that must be purchased to comply with local ordinances?

    Suggested Deliverable:

    Estimated cost report and presentation

  • March 24, 2021 - Marketing Material Audit

    • Evaluate marketing materials. Do you have suggestions for improving their content and/or structure?
    • Develop 1 piece of material/one page flyer that can be emailed to potential customers that communicates their brand

    Suggested Deliverable:

    Marketing Audit report, 1-page advertisement/flyer

Project Resources

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Industry Mentors

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Academic Mentors

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