Capstone – Project
Competitor and Pricing Analysis focused on Domestic Internet Providers
A Collaboration Between
Greenlight Network is looking to you to make recommendations for strengthening their portfolio and boost their competitive edge by conducting a deep-dive into their key competitors, pricing strategies and models, and trends and futures in relevant technology.
Company Information
Company Overview
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Course Info & Engagement Details
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Relevant Topics
Growth Strategy
Students
There are currently no students assigned.
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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March 22, 2021 - Deep-dive into Greenlight Network's portfolio of offerings
- What products and services do they offer?
- Who are their target customers?
- What is the scope of their geographic coverage?
- What is their current pricing strategy? What does their pricing model look like?
- What channels do they use to reach customers?
- How do they market their services/products? What is their messaging?
- How do customers perceive Greenlight’s product design, quality, and price?
- Who are Greenlight’s competitors relative to the products/services offered?
Suggested Deliverable:
Internal report
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March 23, 2021 - Competitor analysis
- Focus on two of Greenlight’s top competitors relative to the products/services offered.
- What are their product offerings and pricing? What pricing strategies do they utilize?
- Who are their target customers?
- What channels do they use to reach customers?
- How do they market their comparable services/products? What is their messaging?
- How do customers perceive Greenlight’s competitor’s product design, quality, and price?
- What are the strengths of Greenlight’s competitors’ products/services?
- What are the weaknesses or limitations of Greenlight’s competitors’ products/services?
Suggested Deliverable:
Competitor Analysis Report/Matrix
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March 24, 2021 - Industry Technology Trends Analysis & Outlook
- What are the new and upcoming technologies in the wifi/cellular/internet space that would affect Greenlight’s service (e.g. IoT)? How soon are these technologies likely to impact the industry?
- How do these match consumer wants and needs?
- How are other competitors incorporating these new technologies?
- In addition to direct competitors, are there other companies positioning to offer new technologies that could become a threat/competitor?
- How could Greenlight take advantage of or adapt to current and emerging technologies?
Suggested Deliverable:
Industry Technology Trends Analysis & Outlook Report/Slideshow & Presentation
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March 25, 2021 - Make recommendation for Greenlight Network to strengthen its portfolio based upon the pricing, competitor, and technology outlook analyses.
- How is Greenlight differentiated from competitors/other providers? How can Greenlight leverage and communicate these strengths in their marketing campaigns?
- What are your recommendations to Greenlight for a cost-effective and competitive pricing strategy?
- How can Greenlight capitalize on consumer demands, product and service gaps, and upcoming technologies to be competitive in the market and effectively position itself for growth?
Suggested Deliverable:
Report/Slideshow and Presentation
Project Resources
There are no resources currently available
Industry Mentors
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Academic Mentors
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