Capstone – Project

Competitor and Pricing Analysis focused on Domestic Internet Providers

A Collaboration Between

Engagement Synopsis

Greenlight Network is looking to you to make recommendations for strengthening their portfolio and boost their competitive edge by conducting a deep-dive into their key competitors, pricing strategies and models, and trends and futures in relevant technology.

Company Information

Company
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Industry Mentors

There are currently no supervisors assigned.

Course Info & Engagement Details

School-
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time CommitmentN/A Per Week
Company Time CommitmentN/A
DurationN/A

Relevant Topics

Growth Strategy

Academic Mentors

There are currently no supervisors assigned.

Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

  • March 22, 2021 - Deep-dive into Greenlight Network's portfolio of offerings

    • What products and services do they offer?
    • Who are their target customers?
    • What is the scope of their geographic coverage?
    • What is their current pricing strategy? What does their pricing model look like?
    • What channels do they use to reach customers?
    • How do they market their services/products? What is their messaging?
    • How do customers perceive Greenlight’s product design, quality, and price?
    • Who are Greenlight’s competitors relative to the products/services offered?

    Suggested Deliverable:

    Internal report

  • March 23, 2021 - Competitor analysis

    • Focus on two of Greenlight’s top competitors relative to the products/services offered.
    • What are their product offerings and pricing? What pricing strategies do they utilize?
    • Who are their target customers?
    • What channels do they use to reach customers?
    • How do they market their comparable services/products? What is their messaging?
    • How do customers perceive Greenlight’s competitor’s product design, quality, and price?
    • What are the strengths of Greenlight’s competitors’ products/services?
    • What are the weaknesses or limitations of Greenlight’s competitors’ products/services?

    Suggested Deliverable:

    Competitor Analysis Report/Matrix

  • March 24, 2021 - Industry Technology Trends Analysis & Outlook

    • What are the new and upcoming technologies in the wifi/cellular/internet space that would affect Greenlight’s service (e.g. IoT)? How soon are these technologies likely to impact the industry?
    • How do these match consumer wants and needs?
    • How are other competitors incorporating these new technologies?
    • In addition to direct competitors, are there other companies positioning to offer new technologies that could become a threat/competitor?
    • How could Greenlight take advantage of or adapt to current and emerging technologies?

    Suggested Deliverable:

    Industry Technology Trends Analysis & Outlook Report/Slideshow & Presentation

  • March 25, 2021 - Make recommendation for Greenlight Network to strengthen its portfolio based upon the pricing, competitor, and technology outlook analyses.

    • How is Greenlight differentiated from competitors/other providers? How can Greenlight  leverage and communicate these strengths in their marketing campaigns?
    • What are your recommendations to Greenlight for a cost-effective and competitive pricing strategy?
    • How can Greenlight capitalize on consumer demands, product and service gaps, and upcoming technologies to be competitive in the market and effectively position itself for growth?

    Suggested Deliverable:

    Report/Slideshow and Presentation

Project Resources

There are no resources currently available