Capstone – Project

Client and Competitor Research and Marketing Strategy

A Collaboration Between

Engagement Synopsis

Ciall  (pronounced KEEL) Clinical Services, LLC  is an innovative clinical resourcing firm focused on providing clinical development and operations expertise to venture capital portfolio companies and biotech/pharma industry sponsor companies.  In this collaboration MBA students will research potential venture capital clients and obtain information on their biotech/pharma startup portfolio including research stage, current resources, and if possible obtain information on their needs relative to our offerings.  In addition students will conduct research to determine who our global competitors are (if any), and based on the information obtained will develop a go-to-market  strategy to differentiate us from any competitors and fine-tune our service offerings to better fit with our target client needs.

HOST VENUE ADDRESS

  • 3434 South Burdick, Kalamazoo, Michigan (Ciall operates out of an office in the Agio Imaging building)

REQUIRED PREREQUISITES

  • None

LEARNING OBJECTIVES

  • Understand the Venture Capital landscape in the biotech/pharma industry and how VCs resource their portfolio of companies
  • Determine who supports these VCs for resourcing needs and how they market their services
  • Learn the key resources and services required to take a new investigational drug product from the bench to human testing

Company Information

Company
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Industry Mentors

There are currently no supervisors assigned.

Course Info & Engagement Details

School-
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time CommitmentN/A Per Week
Company Time CommitmentN/A
DurationN/A

Relevant Topics

Academic Mentors

There are currently no supervisors assigned.

Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

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