Capstone – Project

Angela’s House Home Store – A new social enterprise on Long Island

A Collaboration Between

Engagement Synopsis

We recently (October 2019) opened the Angela's House Home Store. It is a retail outlet with new and gently used home goods, furniture, building supplies, etc. It is our hope to partner with students to collaborate and find new and innovative ways to market this social enterprise to get sales as well as donations of these items from people who would otherwise discard them. The proceeds of the store go to the programs offered by Angela's House, a local 501(c)3 non-profit on Long Island, which assists medically fragile children obtain services and supports to have the best quality of life possible. This is an exciting opportunity as it's really a two-in-one project as they will learn about Angela's House and the Angela's House Home Store.

HOST VENUE ADDRESS

  • Students will be on site at the Angela's House Home Store. Address is: 2052 Route 112, Medford, NY 11763.

REQUIRED PREREQUISITES

  • There are no pre-reqs required for this position, however interest/experience in marketing and social media advertising would be helpful.

LEARNING OBJECTIVES

  • Students will learn about the landscape of non-profits on Long Island, NY.
  • Students will know how to design a social media marketing strategy to gain new corporate donors (companies in the construction/building/appliance/real estate industries), including content and audience.
  • Students will know how to design a social media marketing strategy to gain new individual donors (people who have new/gently used items in their home that they would like to donate), including content and audience.
  • Students will know how to design a social media marketing strategy to gain new followers, that will ideally translate to new shoppers.
  • Students will identify other marketing strategies that are beneficial and cost-effective to a fledgling non-profit.

Company Information

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Company Overview

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Course Info & Engagement Details

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Project Topics

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