Account Management

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.   

• Account Management Current State and Benchmarking Assessment

  1. How is the account management or client success team structured? Are they split by geographies, verticals or other characteristics?
  2. How many accounts are the account managers responsible for?
  3. What level of service and interaction is required or expected in this industry?
  4. How does the company's model compare with their key competitors?

• Improve Current Account Management Process

  1. What process does the company use to interact with their current customers?
  2. Survey the account managers and create a flow chart of their of what their recurring responsibilities look like.
  3. Based on the flow chart, are there any processes that are redundant or inefficient? Anything that can be automated?
  4. How can they more effectively keep their customers satisfied?

• Optimizing the Account Manager Role

• 1. What are main responsibilities of Account Managers at the host company?
  2. How are Account Managers incentivized? Some examples are: renewals, up-sells, customer satisfaction, net promoter scores, and new business. Are these effective or should the host company consider adding other metrics and/or removing metrics that don’t result in optimal outcomes?
  3. How can you best align incentives with internal operations to maximize success?

• Cross Functional Synergies Assessment

  1. What are some potential opportunities where the host company can align processes between account management and other functional departments in the company? (E.g., sales, marketing, product, and operations)
  2. Create a hypothetical case where it would be beneficial for the Account Managers to have a cross-functional team with other departments within the organization.
     1. What would it look like?  (Map it out)
     2. How would the process be different?
     3. Who would need to be involved?
     4. How would you measure success as a team?

Corporate Social Responsibility

Corporate Social Responsibility (CSR) has always been at the heart of student curricular and extracurricular activities at IACT College. Being practitioners of project-based learning, many of our class projects, particularly for the Public Relations and Mass Communication modules, involve some form of CSR and we have worked with a number of local and international organisations such as:
 

• Ikigai (Apr-Jul 2019) – More Than Thirty: Cut the plastic before it gets drastic
  • Students worked with Nomads Surfing (France), Klima Action Malaysia (KAMY), Save Sea Animals from Extinction (SAFE), Small Changes & Charisma Movement. Students initiated multiple CSR activities that included a straw-less campaign with the food vendors on campus, beach clean ups in Cherating, and a fundraising event that comprises of a sculpture exhibition, talks, performances and several interactive sessions that engage the public.
    • https://www.facebook.com/Ikigai3.0/
    • https://www.facebook.com/events/365521904152528/?active_tab=discussion
    • https://iact.edu.my/wp-content/uploads/2019/07/More-Than-Thirty-Brochure.pdf 

 

• The New Nrml (Apr-Jul 2020)
  • Students conducted live streams on Facebook weekly, with topics ranging from fun activities to do during MCO as well as more serious topics like Dealing with Anxiety. The entire project's aim was to raise funds for Pertiwi Soup Kitchen for MIRM under BAC Education Group.
    • https://www.backed4life.my/event/the-new-nrml/ 

 

• Institute Onn Jaafar
  • Students help the institute provide free breakfast for disabled children, the homeless and the underprivileged in various locations in Klang Valley every Wednesday for duration of their semester. In one semester, we collaborated with the Radio & TV Broadcasting class in which students produced short news-reporting production of the Jom Breakfast campaign. In another semester, our collaboration added another organisation: The Spastic Children Centre (https://scasft.org/). The students conducted arts and craft classes as well as mini performances for and with the children of the Centre.

 

• Great Heart Charity Association
  • Students spend the whole semester at different activities and events organised by the association such as data collection through interviews with the B40 households, donation drives, fundraising events, and helping them with taking photos and making videos of the events. A notable campaign the students have volunteered for is the Earth Warriors programme.
    • (https://www.greatheartcharity.org.my/) 

  What can we do for you? At least once a year, before the beginning of the semester, the lecturer(s) and interested client will meet to discuss the details for a possible collaboration with S.O.S class. Some briefs may be planned in advance in conjunction with an event/campaign that they are already organising whereas some briefs may be more flexible as the clients would prefer to have the students plan and organise a new event/campaign. Students would then pitch to the client a project proposal before finally executing the project. Students are then required to write a project report following a post-mortem meeting.    Our students will be able to work with you on any of the following:  

• Philanthropy work e.g. donation drive 
• Voluntary work e.g. clean-up, food distribution
• Cause-promotion and activism e.g. advocacy campaigns
• Corporate social marketing e.g. behaviour-change campaigns

  However, class may vary in size and projects are designed to suit class size and the nature of their programme of study (Broadcasting and Film/Event Communication/Graphic Design/Marketing and Advertising/Mass Communication/Professional Communication).   Unfortunately, our students will not be able to do work at night time and unsafe environments. Projects taking place outside of Klang Valley will be taken into consideration on a case-by-case basis.

Customer Relationship Management

For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.   

• Industry Customer Service Benchmarking Assessment

1. 1. 1. Call the customer service line or inquire via email. Document your experience. How does this compare with competitors?
      2. What does the company do that makes their customer service more effective than competitors? What could be improved?
      3. How important is good customer service in this vertical or industry? How does it affect the lifetime value of the customer?
      4. How does the business model affect the level of service required?  Is there any automation that can be incorporated into the process to increase efficiencies?

 

• Customer Service Diagnosis Challenge

1. 1. 1. How does the customer service team troubleshoot issues? How effective are their current processes?
      2. What is the most time-consuming part of the troubleshooting process? Is there anyway this can be automated?
      3. What process improvements would you recommend? Pay close attention to communication tools, knowledge base resources, and follow-up procedures.

 

• Customer Service Process Improvements

1. 1. 1. How long does it take for the issues and cases to navigate through the internal organization before arriving at a resolution?
      2. How can the process be optimized? Is information being circulated effectively internally?
      3. Should the company consider circulating certain materials externally as well? If so, how? Can we reduce redundancy by leveraging existing resources and cases?

 

• Customer Feedback Driven Process Improvement Recommendations

1. 1. 1. How does the company collect feedback from customers?
      2. Can you identify consistent feedback from customers related to the company’s product or service?
      3. What is the customer feedback process? How do the customers feel about the feedback process?
      4. Does the company use technology or social media to collect customer feedback?
      5. How can we better incorporate and address customer concerns before it escalates?

 

• Customer Service Process & Technology Assessment

1. 1. What technology is the company leveraging to administer the customer service process?
   2. How does the company feel about the customer service process? Interview key team members inside and outside that part of the organization.
   3. What other technologies could possibly improve the process? What is the cost of implementing new tools?
   4. Would you recommend implementing new tools and procedures?

Business Analytics

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

 

• Company Data Collection Inventory and Mapping

  1. What is the product and business model?
  2. How is the business organized from an organizational perspective?
  3. What main systems does the company use to organize and execute?
  4. What data is produced by the system as a result?
  5. What strategic goals does the data help address?
  6. What would flow chart of all the systems look like? What are the key data inputs and outputs within each system? How do they all connect to one another?

 

• Create New Metrics (and KPIs) Using Company Data

  1. How can data from multiple sources be analyzed, organized, or visualized to provide more insight to internal and/or external users?
  2. Are there other potential use cases for the company’s data?
  3. What other data points would be useful to capture in order improve the quality and/or relevance of insights?  
  4. What metrics would be best to use in order to showcase potential benefits and use cases?

 

• Build a Sample Dashboard

1. 1. What company data is available? How reliable is that data?
   2. How can data from multiple sources be analyzed, organized, or visualized to provide more insight to internal and/or external users?
   3. Can you organize these key pieces of data into a preliminary dashboard?
   4. What procedure is required to keep the dashboard up-to-date? Are there any tools that could help with this process?

Digital & Socia Media

This programme reflects the current interactive media prevalent in our society today especially pertaining to internet and mobile technologies (but not limited to these two mediums). It covers the understanding of basic fundamentals required in this form of direct marketing and social media applications to the strategies and practice of interactive marketing such as social networking methods. Students will have the opportunity to develop an interactive marketing campaign. Our programme modules welcome collaborations and industry engagements on topics listed below.
 

• Social media content calendar planning and content marketing execution
• Digital marketing campaign scheduling and budgeting
• Proposals for Facebook, Instagram, and email marketing
• Setting up of consumer database and email marketing (electronic direct mailers) applications 
• Website design and content with e-commerce enabled (i.e. shopping cart applications)
• Search Engine Marketing and Search Engine Optimization exercise
• Website analytics

Event Management

The programme is designed to provide students with relevant knowledge and related skills related to Event Management. Students will not only learn the concepts and the process of handling events, the course will also expose them to various types of events so they are industry ready when they graduate.    We are able to work on various event types such as fundraising, corporate, leisure and entertainment events. Our students are able to plan, execute, seek sponsorship and develop promotional strategies for the event as well. The listed below are some of the latest events organised by our students with their clients. 
 

• Tis the Season to Boogie
  • Students are tasked to pitch ideas to the client and execute it. This includes planning of the event from budget, sponsorship, media relations, designs, and concepts.
  • Client: Atria Shopping Gallery

 

• Education Programmes
  • Students to plan and create short study modules that serve as short courses for the refugee students. Students identified easy learning methods that the students can take away. Giving the students some life skills that can be used in their new country of resettlement
  • Client: The Refugee Community In Malaysia / Make It Right Movement (MIRM)

 

• International Day of the Girl Child
  • Event coordination as part of #teamWAO for The International Day of the Girl Child, raise awareness on the importance of the rights and dreams of the girl child and produce content: a short video on the importance of the rights and dreams of the girl child for post- International Day of the Girl Child. The event was also attended by YB Hannah Yeoh, Deputy Women, Community and Family Development Minister.
  • Client: Women’s Aid Organisation (WAO)

 

• Call to Action Donation Drive in Support of WAO
  • Student help to create PR Awareness ad to Inform and educate the public about the work that WAO does for survivors of domestic abuse.
  • Client: Women’s Aid Organisation (WAO)

Film & Broadcasting

Our academic programmes are highly practical skills based and industry-driven; focusing on innovation and creativity. Our students work on various digital media production contents ranging from Photography works, Music video, Short story/film, Documentary, PSA, TV Commercial, Social Media Content, Multi Camera Production, Talk-Show, etc. 

We seek opportunities to integrate our programme and collaborate with companies and corporations to work with our students whether on short-term or long-term basis projects, volunteering projects, micro and macro internship programmes. Some of the client and industry partners that we have had the privilege to work with are as follows: 

• Sunshine Kingdom SDN BHD
  • Project Description: Durian King Product Shoot for advertising photography, 2 photos selected and printed as their marketing advertising.

 

• Malaysian Healthcare Tourism
  • Project Description: Short Video / Reality Check Campaign Video / 6o secs video / 2- 3 minute short story

 

• Hugo Productions
  • Project Description: Music Video Production - Students produce various Chinese music video for client.

 

• PIYO PIYO SDN BHD
  • Project Description: Photography advertising and short film - Baby and kids product advertising photography and short film, 1 photo selected as their Christmas campaign and 1 selected short film for their ads.

 

• National Cancer Society Malaysia   (NCSM)
  • Project Description: Short Film/ PSA Video / Documentary/ TV Commercial production
    1. Collaboration with NCSM to produce short films/ documentary video production to create awareness on Cancer and various cancer caused health issues like quite smoking campaign, healthy food consuming campaign, etc. most videos had been used for NCSM road tours and events.
    2. TV commercial promotion ‘Care centre’

 

• Four Forty Records - Juwita Suwito  - Singer/Producer
  • Project Description: Music video production.
  • Students produce various music video  for client.

 

• TRAXX FM. (2020)
  • Project Description: Radio station visit and Radio Analysis Project.
  • Collaborated with TRAXX.FM for analyse radio station’s operations and programming. Students attended a talk session with the radio program coordinator via online session. Students played as a consultation roles to analyse the radio program effectiveness and provide recommendations/ solutions for improvements

Financial Reporting & Analysis

The application of accounting and finance principles is not confined to a single industry, our course is designed to catered to develop adaptable graduates that is multiskilled and technically focused.

Areas that are of keen focus financial and management accounting, auditing, taxation, corporate finance and financial management and we have tailormade projects that enable competency development for our graduates and catered to render professional accounting solutions monitored by our academic force.
 

1. Bookkeeping 
   • A short term project designed to give interns experience in developing and updating your firms books of accounts.
   
   
2. Re-conciliation 
   • Consolidate inputs on business activities and develop financial projections; maintain projections and track actual financial performance against plan
   • Support Accounts Receivable functions. Responsibilities could include deduction research, customer contract related activities, collections support, customer statements or other activities as needed
   
   
3. Financial analysis
   • This project emphasizes on developing financial track records and a standard financial assessment based on your firms financial performance. 
   
   
4. Risk assessment 
   • This project is modelled to develop a financial risk assessment profile based on your financial track record, operational risk etc.

Graphic Design & Animation

Design and animation is the foundation of creativity for any marketing and advertising campaign. Students are able to develop designs such as, social media postings, posters, packaging, and corporate identities and much more. In addition, simple animation for use in marketing and advertising can also be executed. 

Graphic Design / Digital Imaging

• Digitize and manipulate objects or images in the context of 2D design creatively.
• Utilize desktop publishing and text editing software into areas like design, layout and typography. 
• Create and design print advertisements, posters, magazines, etc.

  Animation / Motion Graphics 

• Develop animation incorporating still graphics, text, video and audio for high quality broadcast standard multimedia production, as well as understanding the animation process, from pre-production to post-production.

  We have worked alongside industry partners and design based competition such as those listed below:
 

• Sprout 2020
  • The final year students of Diploma in graphic Design will run a graduation exhibition as their final year project. The purpose of the event is to prove that the students can run an exhibition/event fully by themselves, but this round, without the support of the college school’s fee. It shall be an exposure for them to the industry and the chance to be scouted by potential company. As a tradition for the college, to keep up the pace of employment chances after the student graduated.

   

• Adobe Championship Association (ACA)
  • ACA Championship Malaysia 2020, organized by Acestar Sdn Bhd, sets a platform for students whose major is in Art & Design to showcase their work on a broader scale, while opening up many opportunities for them such as securing of employment.
  • This competition encourages students to think creatively and using a combination of traditional and digital practices, leading to innovative presentations.

   

• Kancil Awards
  • This competition is to attest to the pride in recognizing home-grown Malaysian creative excellence in advertising, and to further underscore the industry's endorsement of the highest standards of creativity bestowed on the best work produced by its own peers.

Growth Strategy

For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.   

• Growth Plan and KPI Performance Assessment

1. 1. 1. How has the business evolved over time? How does the team feel about the past, present, and future of the business?
      2. What key metrics does the company use to run the business and make key strategic decisions? How are these calculated? What does the company envision for the future for each metric? Does that seem to align with management expectations?
      3. What are some key concerns and areas of focus that the host company should consider when preparing for the future of the business?

 

• Industry Benchmarking Assessment

1. 1. 1. Who are the biggest competitors and how do they stack up against the company's model? Do a SWOT assessment.
      2. Do any companies present interesting opportunities for partnerships? What about potential mergers and acquisitions?
      3. Who are the key thought leaders and media outlets in the space? What are they publishing and how do they interact with companies like yours?
      4. Design a comprehensive industry overview report. Pay close attention to the key players, their growth trajectory, and the major regions where they find the most success.

 

• Customer Retention & Growth

1. 1. 1. How well does the company address customer needs from a product and service perspective? Do their customers seem happy with their purchase?
      2. What’s the general customer perception of the company’s brand?
      3. How large are the largest accounts compared to the smaller accounts? What makes the difference between these two contract-types?
      4. What percentage of accounts can scale to becoming 50-200% larger? Does the company seem positioned to scale?

 

• Establish Company Goals & Projections

1. 1. Analyze the company’s growth plan. What areas of the business seem most opportunistic and/or concerning? Consider their growth plan and existing traction.
   2. How does the company today compare to the company months and/or years ago?
   3. What does the company want to look like in the future?
   4. What are the KPIs and how well well do they tie to your assessment of company performance in strategic areas?
   5. How do you think the KPIs will change as the business scales?

 

• Food and Beverage Service

 

• • Gives students practical understanding and skills to manage and operate in a F&B setting. This ranges from a variety of kitchens, bars, restaurants, hotel banquet, catering, etc.  

   

• Front Office Operation/Management

 

• • Provide front desk operators for hotels and properties. Interns could also operate in a customer service environment that requires the operation of a POS system.  

   

• Tour Planning and Management

 

• • Interns are able to act as tour guides, work in tour operation and sales.

   

• Housekeeping Operation

 

• • Provide hotel housekeeping supervisors and managers.

Journalism & Content Writing

With our varied journalism and writing modules, what can we offer potential clients and employers? As a Creative Communication college, our Journalism and Feature Writing students can not only write articles (or produce podcasts and videos), but compose stories that are engaging, purposeful, and relevant to your audience. By understanding the psychographics of your audience, our students will curate their writing and/or content that fits your needs and wants in order to better reach and engage with your audience. Our students have developed and created their own publications and a website that is available to the public. Below are some of the projects that the students have worked on in the past.

•  BAC’s Good News Platform
  • An initiative by BAC Education, Good News is a news platform highlighting positive news and inspirational news content. Students’ articles were posted on the website, alongside the students’ name in the byline.
  • Website: www.goodnews.com.my 

 

•  Voids Fill Up Differently
  • A self-published a compilation of 20 short stories in an online book titled “Voids Fill Up Differently”. The book was posted on multiple sites and has garnered over 700 reads in the timespan of a year. You can download the book here
  • https://www.smashwords.com/books/view/995587

 

• YOUth
  • An independent student-run news website called ‘YOUth’ that contains articles, podcasts and videos that are curated and produced by the students themselves. The building and managing of the website is also done by the students of this class. The students of the class also manage the social media account of the website, and gained over 1,000 followers in 3 months.
  • Website: https://www.youthnewsofficial.com/
  • Instagram: https://www.instagram.com/theyouth_official_/

  Based on the projects our journalism and feature/content writing students have worked on, we are able to help when it comes to writing, podcasting, and creating storytelling documentaries/videos. Our students will be able to work with you on these projects and any other writing projects you have in mind.

Legal Compliance

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

 

• Legal & Regulatory Assessment

1. 1. 1. What laws and regulations impact the company? (Consider: Industry, product, customer, suppliers on state/local/federal level)
      2. How confident is the company’s management when it comes to navigating these laws, regulations and future changes?
      3. Is the company compliant? What process is used to check on compliance? Can the process be mapped or organized more efficiently?
      4. What sources can be used to keep these regulatory maps organized and up-to-date in the future?

 

• Impact of Future Regulations on the Business

1. 1. 1. What laws are on the horizon that would impact the company?
      2. What is the likelihood that these regulations will be enacted?
      3. How will they impact the company? What can the company do proactively to manage these changes in regulatory expectations?

 

• Influence on Impending Regulations (Lobbying)

1. 1. Does the company try to impact regulation? If not, should they be?
   2. What key regulations are the most pressing to consider lobbying? What events, conferences, and key stakeholders are involved in passing regulations?
   3. How costly and/or potentially impactful would lobbying be for the company?

Marketing & Advertising

This program offers a comprehensive collection of modules for the aspiring marketing communication strategists beginning with foundational modules such as Advertising Principles, Marketing Principles and Consumer Behaviour. As the student progresses, these conceptual modules will make way for more application-based, hands-on modules like Brand Management, Digital Marketing, Copywriting, Market Research and Advertising Campaign Management. 

  Students are able to develop and apply advertising concepts and the process of devising a creative strategy, execution and monitoring of advertising and digital marketing campaigns.

The below are some of the categories and past collaborations. 

Brand Management

• Developing brand identity through the selection and execution of brand elements (World Vision’s End Violence Against Children charity run)
• Revitalisation of aging brands through re-branding exercise proposals
• Packaging and re-positioning proposal for FMCG products (Kawan Food’s Glutinous Rice Balls)

Consumer Behaviour

• Marketing research to determine the positioning of products (The Apothecary Malaysia / Analogue Apotek)
• Marketing research on product acceptance and test marketing (Kawan Food’s Low-GI pratha)

Media: Research, Strategy, Planning & Buying

• Proposal on media selection to create awareness for new brands (Waterstone’s)
• Conducting research and developing media plans based on the research findings.

Creative Concept Development

• Developing original Creative Strategy and ad campaign for the brand assigned.

Market Research

• Problem-solving market research for re-branding, product re-positioning, customer engagement, consumer insights, market perception, and industry outlook.
• Marketing research to determine the reading habits and purchasing behavior (MeBooks Asia)
• Marketing research on marketing communications
• Marketing research on product knowledge

Creative Process & Execution

• Planning strategic advertising campaigns for the specified client (Art Seni; Wondermilk).

Advertising Campaign Management

• Proposal on the customer usage and feasibility of the official website and online store (Kawan Food)
• Conduct background research on an assigned client, propose and design an integrated marketing campaign for the client.

Digital Marketing 

• Social media content calendar planning and content marketing execution (SpareXHub)
• Proposals for Facebook, Instagram, and email marketing
• Setting up of consumer database and email marketing (electronic direct mailers) applications 
• Website design and content with shopping cart applications
• Search Engine Marketing and Search Engine Optimization proposal exercise

Integrated Marketing Communications

• Proposal to explore and expand communication toolkit for start-ups (Diff, LitLive, Cubecrate, KwikCar, Pun’s Ice Cream)
• Upscaling/downscaling of costs associated with marketing communication options

Copywriting

• Producing ad campaigns to persuade the public to change their daily habits towards a more eco-friendly lifestyle.

Portfolio Building

• Create, design and curate creative portfolios using concepts that enhance the students’ goals and aspirations towards students’ career, which will be exhibited for client and industry critique and feedback.

Operations

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

• Analyze and Suggest Improvements for Internal Communication and Tools

  1. Investigate current ways the company’s team is communicating internally. How active is the company from a communication standpoint? What suite of tools are they using? How well are these tools integrated with one another? Consider: calendar, chat, email, and project management at the very minimum.
  2. Does the team seem to be using all of the same tools and doing so effectively? How do these tools compare to similar tools on the market? How do these tools affect productivity and employee satisfaction? Note: This assignment requires interviews and surveys of significant internal stakeholders at the company.
  3. Is there a cheat sheet when it comes to communication and project management at the company? If so, review the manual and provide recommendations on updates based on what you’ve learned from the company personnel. If not, produce a rough draft of the manual or cheat sheet and review it with your project managers.
  4. Provide the company with a proposal including the analysis of the status quo of communication in the company and thoroughly examine recommendations for future improvement.

• Automation Assessment & Recommendations

  1. What suite of tools is the company currently using? How well are these tools integrated with one another?
  2. How can the company be better automating certain processes to improve productivity?
  3. Find 2-3 areas that could use automation.
  4. Select one area of potential automation to focus on. Build automation or suggest step-by-step process of how automation can accomplish the desired business objective. How would this automation save money and/or time for the business?

 

• Cross Functional Departmental Cooperation Assessment & Recommendations

1. 1. What are the different functional areas?
   2. How do they interact with each other?
   3. What improvements could you recommend to improve internal interdepartmental communication? Think standing meetings, internal newsletters, new checklists, and other mechanisms that might help improve cross functional department collaborations.

Public Relations & Communications

This program is designed to provide students with a range of knowledge and skills related to not only Public Relations field but also communication field, including skills in planning and implementing process of PR campaigns, essential knowledge and cutting-edge tools that they need to execute events that form part of the campaigns, brand building and marketing principles and techniques that can be used to promote film, print, events, so on and so forth. The listed below are some sample project engagements and collaborations.

Media and Communications:

• Analysis of media audiences’ consumption and behaviour.
• Develop various media messages and application strategies in maximizing its effectiveness. 

Public Relations and Corporate Communication:

• Developing PR portfolios, crafting media releases, media events and engagements, event management and corporate identity management. 
• Analysis of competitors, market trends and develop communication strategies. 
• Developing corporate image content such as corporate video, logos, social media content, brochures, website, etc. 
• Management and analysis of internal and external publics of organisations to enhance productivity, image and employee satisfaction.

Product Design & Packaging

Students are well versed in the creation and development of product design and packaging. Modules offered in our various courses equip students with the design skills as well as the strategic thinking when developing the various product designs and packaging. 

Modules such as Packaging Design and Professional Portfolio & Exhibition under Diploma in Graphic Design as well, such is Visual Communication, where the students will be tasked to package a music album, menu, stationary design, food packaging, special edition game boxes and even books are amongst the many packaging concepts and designs that have been developed by our students and promote it to today’s market.

The below are some samples of the students’ work:

Logistics & Supply Chain

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

• Raw Materials Audit

  1. What raw materials are being used? Where are they getting the raw materials? How is the relationship with these suppliers? How do current key stakeholders feel about these raw materials and/or suppliers?
  2. What is the cost of raw materials? How does this compare with other suppliers?
  3. Explore potential new raw materials providers. Do any of them present potential benefits for the company (improved quality or reduced cost)?

 

• Manufacturing to Distribution Process Mapping & Improvements

• 1. How does the company get their products to distributors?
  2. How is the company currently manufacturing the products?
  3. What is the process of preparing the final goods for distribution?
  4. How does the distribution system work? How long does it take to get from destination to destination?
  5. Can any of this be automated or optimized? This about increasing efficiency and/or reducing costs.

• Distribution System Testing

  1. How does the company distribute their products?
  2. How reliable are the distributors?
  3. How far-reaching are these distributors?
  4. Are there better potential distributors? What about potential new distributor relationships?

 

• New Distribution Partner Assessments

1. 1. Understand the current distribution partner relationships. Map out how products get to end customers and in what quantities.
   2. Assess potential new markets for the product. What regions seem the most appealing? Why? Select one region and make the case why this is the most ideal region to enter.
   3. What distribution partners would be able to help you reach your selected region? What other products are they distributing?
   4. How does entering this new region impact revenues and costs?

Quality Control

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

• Process Mapping & Performance Improvements

  1. What type of QC control process is the company currently using? Can you map it out end-to-end?
  2. How effective is the company’s current QC process?
  3. How could the process be improved? Think technology and process workflows.

 

• Instituting Quality Control with Suppliers or Third-Party Vendors

1. 1. Analyze how the company’s suppliers, partners, and vendors administer QC. Does this meet your company’s standards?
   2. What types of quality check is the company currently doing? How often? What is this process like and how can it be improved?

 

• Quality Control with Customers and End Users

1. 1. How does the company ensure quality with their customers?
   2. How well does the company check-in on customers to ensure quality?
   3. How can the company improve their quality control process related to the customer experience?

Sales & Business Development

For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.   

• Industry Sales Benchmarking Assessment

1. 1. Familiarize yourself with the company product and business model.
   2. Create a comprehensive list of key competitors and industry stakeholders that sell similar products and/or services. Compare your host company with competitors in the following areas: pricing, features, services, regionality, customer demographics, etc.
   3. Who are the biggest competitors and how do they stack up against the company's performance? What do the biggest competitors in the space tell you about the industry?
   4. Do any companies present interesting opportunities for partnerships?
   5. What additional channels can the company tap in order to scale more effectively?

 

• Sales Process Assessment

1. 1. How has the company’s business model change over time? What has changed about the product, service, and team?
   2. What is the current status of the sales process within the company. Do you think this is more or less effective than previously? How does the team feel about the sales process and overall performance?
   3. Where does the company hope to be in 1-3-5 years from a sales perspective? How will the sales process, team, and structure need to change in order to address these changes?
   4. How satisfied are the current customers with the product or service?
   5. Craft a survey and administer customer interviews to help identify where the company can improve. Pay close attention to how the company may be able to provide additional value to existing customers.

 

• Prioritizing Sales Initiatives

• 1. What is the company’s sales strategy? How many different lines of business exist? Are they separated by different products and services or divisions?
  2. What lines if business are providing the most revenue for the company currently? How was this book of business built originally? How does the company expect for this to grow over time?
  3. What new sales opportunities are on the table? Is the company prioritizing this sales initiative? What do you think the potential is for this new line of business?
  4. Are there alternative ways to sell that the company hasn't considered? Would they be more effective? What data do you have to support your reasoning?
  5. How would you prioritize the sales team’s time and resources with regards to the sales plan?

• Inside vs. Outside Sales Strategy Assessment

  1. What’s the difference between an inside and outside sales strategy? What  has the company tried to-date? How effective was that process? What types of results did it yield? What resources were required? Can you measure the ROI and growth rate?
  2. How could you adapt the sales process to include either more inside OR outside sales tactics?
  3. How would you go about implementing this sales strategy? Do you think it would produce better results?
  4. What goals would you set for the new team over the next 3-6 months and/or 1-3 years? How would you measure success?

Software Development

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

 

• Software Design

1. 1. Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
   2. Design a wire frame that showcases the flow from screen to screen.
   3. What are the technical requirements? How long would this take to build? What key types of engineers would be required to build out the whole product?
   4. How would this software be integrated into the company’s current product or operations? How would you train stakeholders on how to use the software?

 

• Software Development

1. 1. What are the specifications for the software? Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
   2. Design a wire frame that showcases the flow from screen to screen.
   3. Begin developing the software. Establish ways to ensure the quality and accuracy of what you’re building. Ensure this matches the company core team’s process.
   4. Test the software out with stakeholders in order to ensure it runs as expected. Make tweaks that are required.
   5. Deploy new software including annotations to the code. Provide third-party training modules for the new software if needed.

 

• User Experience Review

1. 1. What software does the company currently use? How do their systems currently interact with one another? How well does it function?
   2. How well-designed is the user experience? What types of challenges are you encountering when trying to navigate through the software?
   3. Administer a user experience test with current and prospective customers. What key themes emerge?
   4. What recommendations would you suggest when it comes to improving the overall user experience?

 

• Software Testing and Maintenance

1. 1. What software does the company currently use? What are the key languages? How are the systems organized?
   2. How would you go about testing the company’s current technology? Is the company currently testing the software? If so, how well documented is that procedure? If not, how can you begin assembling a process plan for software testing?
   3. Are there any recommendations related to improving the software?

Talent Management

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives. 

 

• Develop and Maintain HR Compliance Knowledge
  • Begins to develop a current knowledge of HR Laws and Regulations.
  • Provide recommendations on new developments in the HR field.
  • Keeps abreast of Document retention requirements
   
• HR administration
  • Track progress, deadlines, and priorities of projects
  • Proofread HR documents including audits, marketing information, and handbooks.
  • Track cost and effectiveness of media outlets for job postings
  • Post new positions on various websites 
  • Sort incoming resumes and logs them into appropriate tracking spreadsheets
  • Coordinate candidate interviews, physicals, and testing